The Brazilian performance was much better than last year’s, when we only conquered two Bronze Lions, and we will come back to Brazil in 2008 with four Lions in the Film area: three Silver and on Bronze.
 
F/Nazca S&S was awarded with two Lions, a Silver one for PlayTV and a Bronze one to Unimed; AlmapBBDO achieved the twelfth Lion for this edition with the film for the Casa do Zezinho institution, that took the Silver award.
 
Leo Burnett, that was competing with a five piece campaign (“Bedwear”, “Shirt”, “Hair”, “Flag” and “Brooch”), conquered the third Silver Lion although the “Brooch” film was not included within the winners.

4.626 is this Film Lions edition’s number of subscribed pieces, 3,4% more than last year, when 4.474 films were judged. This fact is due to, in its majority, the newly incorporated categories in 2008, that focus on films created for other Medias besides TV and Cinema. They are: Internet Film, Other Screens, Integrated Film and Interactive TV.


Last year we’ve conquered two Bronze Lions in the área: “Transformer Boxes”, by DM9DDB for Luft Logística; and "In a man’s life", by Santa Clara to the Discovery Channel.
 
Silver

– “Beard”, by F/Nazca S&S and Produtora Associados for PlayTV, in Media and Publications

– “Test”, by AlmapBBDO and Cinema Centro for the Casa do Zezinho, in Public Awareness Messages

– "Bedwear", "Shirt", "Hair" and "Flag", by Leo Burnett and Zeppelin for Lance Final, in Retail

Bronze

– “War”, by F/Nazca S&S and Tribbo Post for Unimed, in Corporate Image

Besides the winners we’ve had the following films in the shortlist:

– "Parental control", by DM9DDB and Conspiração Filmes for Terra, in Public Commercial Services

– "Money", by DM9DDB, Pix Post and Animation Studio for WWF, in Public Awareness Messages

– "Fat guys", by DM9DDB and CinemaCentro for Cia Athletica, in Films for the Internet

– "First Steps", by Santa Clara and Lux Filmes for Fila, in Apparel

– "Think about it", by Santa Clara and O2 Filmes for Ipas Brasil, in Public Awareness Messages

– "Tissue", by AlmapBBDO and Lux Filmes for Boticário, in Retail

– "Hurricanes", by Publicis for Universidade Mackenzie, in Public Awareness Messages