Good jokes and great storiesIn Joe Pytka’s view, good stories are like jokes. “Some people know how to tell them, some don’t. And that ain’t something that can be learned” emphasized the irreverent and most awarded scene director in Cannes’ history. He paid tribute to directors and agencies responsible for films such as Pepsi and Madonna, in the nineties, or Nike Air Jordan; other than one directed by himself – still unreleased – for McDonald’s which includes soundtrack by Jorge Ben Jor.