Brazil continues to show up on the Cyber category, as we did on Cannes Festival’s former editions, placed in third regarding the number of pieces in the shortlist (38), only after the United States (66) and United Kingdom (47). Observing the real chances of each nation winning Lions though, this difference becomes even smaller, since our country is competing with almost only single pieces, totaling 37 chances – there is only one two-piece campaign, by AlmapBBDO to Volkswagem – whilst among single works and campaigns, the USA and United Kingdom have, respectively, 50 and 38 chances of getting a trophy.   AlmapBBDO stands out among the 17 Brazilian agencies present in the list, with great chances of Lion hunting (6), followed by Wunderman (5), ID\TBWA and ClickAgency (4), LOV (3), McCann Erickson, Sinc and FabraQuinteiro (2), and CuboCC, DM9DDB, Evermedia, Fischer América, Gringo.nu, JWT, Master, Ogilvy & Mather and Rapp Digital (1).

Besides the USA, United Kingdom and Brazil, only three more countries have more than 20 single works in the shortlist: Japan (28 pieces and 25 chances of getting a Lion); Germany (25 pieces and 24 works) and Switzerland (22 pieces and 20 chances).   Two Brazilians figure as Cyber area judges: Paulo Sanna, McCann Erickson’s creative director; and Sérgio Mugnaini, AlmapBBDO’s creative director.

Translation from portuguese to english by Eduardo Bonatto.

Here you can download the complete Cyber shortlist